One of the largest media companies and content creators from Canada, Bell Media recently signed a multiyear agreement with Veritone. Veritone is the creator of aiWARE, the world’s first OS for AI. As a part of this agreement, close to 40 of the top-performing radio and television stations of Bell Media will benefit from the content and ad intelligence solutions, Veritone Essentials and Veritone Attribute.
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Dean Rutherford, VP, National Radio Sales, Bell Media said that the partnership between the two firms will revolutionize radio advertising by bringing real-time campaign optimization abilities along with attribution and effectiveness metrics. He went on to say that it will be possible to see campaigns as they air, including pre-produced, live, and in-show executions. “This allows us to provide up-to-the-minute analytics with a new level of transparency, enabling our local and national advertising partners and sponsors to better measure campaign effectiveness and return on investment,” Dean added.
The content and intelligence solutions on offer by Veritone help Bell media present its advertising partners with recaps, timely insights, and attribution metrics around campaigns placed on its TV and radio stations. This helps enhance in-house efficiencies and further retains and grows its share of ad spend, thus driving revenue. Additionally, Bell Media’s sales and insight teams also get access to robust advertising attribution analytics with the help of Veritone Attribute. Intuitive dashboard and reports provide intelligent insights to help advertisers optimize campaign performance.
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MD of Enterprise Radio Solutions at Veritone, Paul Cramer said that Veritone was honored in enabling Bell Media to help its advertisers benefit from AI-enabled content and ad intelligence. “Veritone has quickly become an industry standard, adopted by thousands of stations throughout the U.S., which demonstrates the value that both Canadian broadcasters and advertisers will now receive as well. I am excited to work with Bell Media to chart the course in the Canadian market.”
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