Third Aurora, Clever technology, enabling customers to talk to the products they’re about to purchase, will change shopping forever, according to Digital Marketing Expert, Dave Chaffey.
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Frustrated shoppers with product-related questions will no longer have to wait idly for a shop assistant’s help – the product will tell them the answer instantly, and all they have to do is ask.
Sounds far-fetched? It’s not.
Third Aurora, a tech startup led by Chaffey demonstrated a working prototype of the remarkable concept. A video, posted to the company website, shows Chaffey using his phone to identify a bottle of red wine, then asking questions, each of which are seemingly answered by the bottle, in a Siri-like voice.
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In fact, Chaffey shows through his phone that the voice belongs to a virtual chatbot character but adds “He’s not usually there. We added that little guy for the demo, otherwise there’s nothing to see.”
Ground-breaking innovation
The innovative concept was challenging for the Third Aurora team, who had to bring together a complicated mix of cutting-edge technologies, including artificial intelligence, language processing, and cloud data.
This is not the first success for Third Aurora – they are the driving force behind Winerytale, which is raising capital for a first-mover push into global wine markets.
The demonstration is short, but it establishes proof-of-concept – an important milestone. And it demonstrates a tangible solution, that requires no special equipment, other than a smartphone to act as the conduit for communication.
The commercial applications are enormous with user cases in food and beverage, manufacturing, health, education, and many more industries.
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