Investis Digital, a leading global digital communications company, announced the latest results of its Connect.IQ Ranking Report, the industry’s leading benchmark that measures the effectiveness of corporate websites from the perspective of their key audiences — investors, influencers, employees and more. Connect.IQ evaluates the digital performance of global businesses against 300 criteria that covers content, user experience and technical implementation including organic and paid search visibility and social presence.
Through the lens of Investis Digital’s Connected Content approach, which helps companies tell their brand stories through strategic and engaging content, build and run intelligent websites and reach audiences with powerful performance marketing solutions, this report ranks companies across five areas; narrative (our company, sustainability, reputation, investors, media and job seekers), content mix, channel mix, optimization and amplification.
Bringing 20 years of experience, Investis Digital has analyzed corporate websites across major indexes like FTSE, NYSE, and NASDAQ. In this report, it highlights companies in the NASDAQ and NYSE Top 100 to assess how effective they are at telling their stories through their corporate website and owned channels.
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Notably, the report shows:
- While sustainability is high on both the corporate and societal agenda, less than 10 percent of companies in this group explain their sustainability strategy.
- 54 percent of companies have seen a 2-year increase in organic keywords, but only 34 percent of them rank for more non-branded, industry keywords than their brand and company name.
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