Dynamic Yield, the Personalization Anywhere™ platform, announced the expansion of its eXPerience APIs, providing brands with a greater level of flexibility and control when implementing relevant and consistent digital customer interactions on the server-side. This new set of eXPerience APIs, which previously included testing and recommendations, now allows brands to implement Dynamic Yield’s entire suite of personalization capabilities on the server-side.
The most commonly employed method for testing and content personalization is by utilizing in-browser javascript libraries, which are easy to integrate and offer marketers the ability to experiment with and enhance the web experience with little reliance on developers. However, as personalization and optimization have become increasingly strategic for brands, digital product teams are expressing a desire to integrate such capabilities natively in their digital customer touchpoints, be it their websites, mobile apps, or real-world digital interfaces such as kiosks and drive-thru menu boards.
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“COVID-19 has emphasized the importance of digital communication channels between brands and their customers. Highly personalized digital channels increase brand loyalty, customer satisfaction, and are overall a key competitive differentiator in today’s world,” said Liad Agmon, CEO of Dynamic Yield. “Our sole focus is on creating the platform, products, and tools necessary to help brands deliver compelling, relevant, and high-performing digital experiences. The eXPerience APIs provide them with a secure, centralized code layer that is able to unify all data sources and activate it, regardless of the channel, device, or web technology from which the application is served.”
Dynamic Yield also offers flexible implementation options, granting brands the freedom to gradually deploy API-based campaigns alongside those from the client-side, or to run campaigns entirely via API.
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