The immersive workshop helps solve business challenges for companies by harnessing Sony Pictures Entertainment’s Innovation Studios, a facility built in collaboration with Deloitte Digital, Dell Technologies, and Intel Corporation
Deloitte Digital has announced a new Deloitte Greenhouse experience to help brands ideate, prototype and break through complex business issues using emerging technology. The new workshop offering builds upon the recent launch of Innovation Studios, a state-of-the-art facility on the Sony Pictures Studios lot established in collaboration with Deloitte Digital, Dell Technologies, and Intel Corporation. The Deloitte Greenhouse experience combines significant centers of strength across entertainment, technology and business strategy and process, helping Innovation Studios to create transformative storytelling at scale.
“The Deloitte Greenhouse experience at the Sony Pictures Studios lot combines behavioral science, design thinking and the game-changing new technology to help enterprise brands reimagine storytelling,” said Alicia Hatch, principal, Deloitte Consulting LLP and chief marketing officer, Deloitte Digital.
Alicia added, “This immersive workshop we’re creating in collaboration with the world’s leading technology and entertainment companies will completely redefine the future of content creation, distribution, and engagement.”
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The new Deloitte Greenhouse experience takes clients through a one to two days interactive session to custom design breakthrough content and experience solutions that drive business impact and includes a behind the scenes look at Innovation Studios.
Using the Deloitte Greenhouse Experiences’ three-part method – built from extensive research on engaging participants intellectually, emotionally and physically – this immersive workshop offers an on-location version of its signature space where executives can explore transformative business opportunities and make strategic decisions in a controlled environment.
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Executives from each of the Innovation Studios companies are together the week of 18 June 2018 at the Cannes Lions International Festival of Creativity and will share more details about this new immersive experience.
