With consumers ranking creators behind crowdsourcing & AI in trust, PartnerCentric’s approach ensures authentic, transparent, & ROI driven influencer campaigns heading into the holidays
PartnerCentric, the leading independent affiliate and performance marketing agency, announced the appointment of Bytedance veteran Yehuda Neuman as Senior Vice President of Influencer Marketing. With more than 14 years of experience across influencer, experiential, and partnership marketing, and a track record of driving $100M+ in brand revenue strategies, Neuman will lead PartnerCentric’s full-service influencer marketing and social media division and the technology development team behind the industry-leading FUSE technology suite.
Read More: SalesTechStar Interview with Tim Baynes, Founder and CEO at Compatio
“Influencer marketing is no longer about reach, it’s about resonance and ROI,” said Bytedance veteran, Yehuda Neuman, SVP of Influencer Marketing at PartnerCentric.
“Influencer marketing is no longer about reach, it’s about resonance and ROI,” said Yehuda Neuman, SVP of Influencer Marketing at PartnerCentric. “Our research shows consumers remember influencer recommendations more than traditional ads, and half of followers have already purchased this year, spending an average of $372. Yet, influencers still rank behind crowdsourcing and even AI in trust. That’s why brands need influencer campaigns that are intentional, authentic, and performance-driven.”
His appointment comes at a pivotal moment. PartnerCentric’s commissioned influencer marketing survey reveals that consumers are more engaged than ever but increasingly discerning about authentic content, while brands are scrutinizing ROI on every activation. PartnerCentric’s resonance-first approach, powered by its patented FUSE Precision and FUSE Incrementality™ technologies, ensures influencer campaigns are transparent, authentic, incremental, and held to the same rigorous standards as its proven affiliate strategies.
Consumer Insights: PartnerCentric’s The Anxiety of Influencers: Top Trends in Influencer Marketing 2025 survey found:
- Influencers Spark Stronger Recall: 60% of consumers say they’re more likely to remember a brand recommendation from an influencer than a traditional ad.
- Influencers Drive Sales: 50% of influencer followers have already made a purchase this year based on a recommendation from an influencer, averaging $372 in spend.
- Influencers Have Competition for Audience Trust: Influencers rank third in trust, behind crowdsourcing (63%) and even AI chatbots (20%), with only 17% of consumers naming influencers as their most trusted source.
- AI Influencers Face Strong Pushback: More than half report negative sentiment toward AI influencers, warning brands that folding AI avatars into campaigns can erode credibility.
“Consumers quickly recognize when content feels manufactured, especially with AI-driven campaigns, and they push back,” said Stephanie Harris, CEO and Founder of PartnerCentric. “That’s why I’m excited to have Yehuda leading our influencer division. His expertise ensures our clients benefit from highly resonant creator partnerships and transparent strategies that compel consumers to stop scrolling and take action.”
A Full-Service, Resonance-First Offering: PartnerCentric’s influencer marketing and social media division provides brands with structured, end-to-end campaign management built for ROI-driven economy:
- Resonance-First Planning: Campaigns start with insights from PartnerCentric’s FUSE technology and client goals, driving connections that matter and results that scale.
- Authentic Creator Partnerships: Smart scouting prioritizes proven engagement and balances core audiences with opportunities for expansion.
- Transparent Measurement: Proprietary technology highlights incrementality engagement, sentiment, and actionable insights to optimize future activations.
