Wishpond Technologies Ltd., a provider of AI-enabled marketing-focused online business solutions, is pleased to announce the appointment of Jordan Gutierrez as Chief Executive Officer, effective March 26, 2026.
Mr. Gutierrez succeeds Ali Tajskandar, who will be stepping down as Chief Executive Officer of Wishpond to assume the role of Chief Executive Officer of SalesCloser, a separate publicly listed company spun out of Wishpond effective March 26, 2026. Mr. Tajskandar will remain on the Board of Directors of Wishpond, ensuring continued strategic oversight and leadership continuity. Mr. Gutierrez will step down from his role as Chief Operating Officer upon his appointment as Chief Executive Officer. The Company’s operational functions will be supported by its existing leadership team as Wishpond evaluates its executive structure as part of its ongoing focus on operational efficiency and execution.
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Mr. Tajskandar commented, “Jordan has been instrumental in building Wishpond into what it is today. Having worked alongside him for over a decade, I have full confidence in his ability to lead the Company through its next phase. As Wishpond continues to streamline its operations and sharpen its focus on its core platform, Jordan’s deep operational expertise and track record in driving growth make him the right leader for this transition. I look forward to continuing to support the Company as a member of the Board.”
Mr. Gutierrez commented, “I am excited to step into the CEO role at this important time for Wishpond. We have taken meaningful steps to simplify the business and improve efficiency, and we are now entering a phase focused on execution and operational discipline. Looking ahead, we are focused on advancing our core AI-driven marketing platform, delivering measurable value to our customers, and driving disciplined, profitable growth. I look forward to working with our team to execute on these priorities.”
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Mr. Gutierrez has been a key member of Wishpond’s leadership team since 2011, serving as Chief Operating Officer with responsibility for the Company’s revenue, growth, and marketing functions. Over his tenure, he has played a central role in scaling Wishpond’s operations and driving the Company’s go-to-market strategy across its product portfolio. Prior to joining Wishpond, Mr. Gutierrez founded Laleo, a leading medical e-commerce platform in Latin America, which generated eight-figure annual revenues. His entrepreneurial and operational achievements have been recognized through several awards, including Western Canada’s Entrepreneur of the Year, SFU Student Entrepreneur of the Year, and Canada’s Student Entrepreneur of the Year. Mr. Gutierrez holds a degree in Economics from Simon Fraser University.
