Verkkokauppa.com Oyj has appointed Juha Valtonen (eMBA) as Chief Commercial Officer (CCO) and a member of the management team. Valtonen will assume the role no later than October 2026 and will report to CEO Panu Porkka. He succeeds current CCO Tatu Kaleva, who will leave the company during May 2026 as announced earlier.
Valtonen has over 20 years of commercial leadership in retail across the Nordics, with deep expertise in category management, global sourcing, pricing and private label development.
Valtonen joins Verkkokauppa.com from Tokmanni, where he serves as Chief Buying & Sourcing Officer and has been a member of the Executive Group since 2020. In this role, he leads buying, sourcing, pricing and private label activities across Finland, Sweden and Denmark, and manages a team of over 140 professionals, including responsibility for the company’s Shanghai sourcing unit.
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Before Tokmanni, Valtonen spent over a decade at S Group (SOK) in progressively senior roles across consumer goods, groceries and beverages, including Division Manager and Vice President, Retail Business Sourcing.
Valtonen holds an Executive MBA from Aalto University. His extensive background combines strategic commercial insight with hands‑on leadership in category management, sourcing and private label development, making him exceptionally well‑suited to strengthen Verkkokauppa.com’s commercial execution and support its strategic ambitions.
CEO Panu Porkka: “Juha brings valuable expertise in assortment, pricing and private label development, backed by a strong sourcing background. We are delighted to welcome him to Verkkokauppa.com.”
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