Seasoned business leader will lead global marketing and own the AI framework that makes every customer interaction more relevant and effective
Veeam® Software, the Data and AI Trust Company, named Mika Yamamoto Chief Marketing and Customer AI Officer. Yamamoto will lead Veeam’s global marketing organization, making the company’s value unmistakable to customers as they put data and AI to work across their business. She will also own Veeam’s customer-AI framework ensuring every customer interaction is relevant, informed, and builds on the last. As companies navigate their AI transformation amid constant hype, Veeam believes it is critical to provide customers with timely, relevant clarity and a point of view. Yamamoto will lead that work, setting strategy to help customers maximize the impact and security of their data with Veeam’s solutions providing the timely intelligence behind every customer experience.
“I’m excited to join this incredible team. Veeam is doing something genuinely unique, ensuring that a core asset, data and AI, can deliver remarkable impact for their customers,” said Yamamoto.
“Mika brings that rare combination of experience across enterprise marketing, sales, support, customer experience, and go-to-market transformation for an AI world,” said Anand Eswaran, CEO of Veeam. “She has experienced this industry from every angle — analyst, operator, executive leader — and has consistently put the customer and partner at the center of how companies operate. She knows how to drive growth through building a brand, creating demand, and connecting the entire story from first impression to value delivered. Mika will play a critical role in shaping how we show up in the market and the experiences we deliver to every customer.”
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Yamamoto joins Veeam from Freshworks, where as Chief Integrated Customer Growth Officer she led AI-powered customer and employee experience across marketing, sales, customer success, and support. Earlier she was Chief Customer Engagement and Marketing Officer at F5, where she modernized the company’s data practices and digitized the end-to-end customer experience across the security and networking market. She served as President of Marketo through its acquisition by Adobe, where she became General Manager (GM) of the Marketo franchise, held senior marketing leadership roles at SAP and Microsoft, and earlier was a Research Vice President at Gartner and a consultant at Accenture. She serves on the board of directors of BlackLine, where she chairs the Compensation Committee.
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“I’m excited to join this incredible team. Veeam is doing something genuinely unique, ensuring that a core asset, data and AI, can deliver remarkable impact for their customers,” said Yamamoto. “Organizations are putting AI to work across every function in their businesses. They need complete visibility, control, and security over the data behind their agentic and human-driven processes on a single trusted platform. Veeam is well-positioned to deliver this value. What also excites me is that Veeam cares as much about how they do their work as the impact they provide to their customers, partners and employees.”
