Jones joins Validity as its AI-powered marketing success platform begins fueling high-growth for its customers.
Validity Inc., the leading provider of marketing success and customer data intelligence solutions, announced it has added Lidiane Jones to its Board of Directors.
Jones’ deep industry expertise and proven ability to drive growth for enterprise tech companies will advance Validity’s mission to help customers run smarter marketing campaigns, get more value from their customer data, and achieve faster growth.
“Validity has established itself as a preeminent player in the consumer data, marketing, and sales spaces for enterprise businesses globally,” said Jones. “We’ll work together to strengthen Validity’s offerings as we help brands drive maximum impact from their marketing campaigns, creating extraordinary value for clients across the globe.”
Read More: SalesTechStar Interview with Eric Willcox, CRO at Precisely
Jones brings extensive experience in the technology market to the Validity board. She served most recently as the CEO of Bumble, continuing her track record of leading digital transformation and delivering products that empower users with enterprise scalability and machine learning.
After serving as Executive VP and GM of Digital Experiences at Salesforce, Jones was selected to lead Slack as CEO following its acquisition by Salesforce. There, she guided customers in creating fully connected, personalized experiences across Experience, Commerce, and Marketing Clouds. Jones has also held leadership roles at Sonos, Inc. and Microsoft, and previously served on the boards of Compass Working Capital and Astound Commerce.
Read More: AI-Powered Sales Assistants: A New Era Of Smarter Selling For Small Businesses
“Lidiane’s wealth of industry expertise and experience leading enterprise technology brands make her an invaluable addition to the team, particularly now as we bring to market the industry’s most trusted AI-powered marketing success platform,” said Mark Briggs, Validity Chairman and CEO. “Her expertise adds strength to a team that’s revolutionizing digital marketing by fast-tracking technological advancements across our solutions which enable our customers to drive stronger engagement from their marketing campaigns.”
This news coincides with Validity’s continued growth and product development. In April 2025, Validity announced the addition of Litmus, the leading global provider of email optimization and testing solutions, to its flagship products.
