Ternary Strengthens Leadership Team with Roman Orosco as VP of Sales During Key Growth Phase

Orosco’s appointment affirms Ternary’s commitment to elevating enterprise success with superior FinOps technology solutions

Ternary, a leader in multi-cloud FinOps software for enterprises, announced the appointment of Roman Orosco as Vice President of Sales. With over 20 years of enterprise software sales experience, Orosco brings a wealth of expertise in building customer-focused revenue teams that excel in delivering value to technology and finance executives across industries.

Ternary co-founder and CEO Sasha Kipervarg enthusiastically welcomes Orosco’s appointment as a driver of Ternary’s customer engagement and growth. “Roman’s expertise goes beyond traditional sales; he excels in leading teams that work hard every day to help customers and partners accomplish their business outcomes. As a key member of our team, he will further our mission of helping customers achieve a more productive and profitable future through Ternary’s solutions.”

Kipervarg added, “Roman’s approach aligns perfectly with Ternary’s philosophy of being more than just a FinOps software provider. Instead, we are partners in our customers’ success, committed to understanding and building for their unique challenges. Roman’s leadership will reinforce this ethos, ensuring that every interaction adds tangible value to our customers’ operations and supports them in reaching their cloud business objectives.”

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Orosco’s achievements in key roles at BigPanda, Unravel Data, and BlueCat demonstrate his skill in forging strong relationships with enterprise decision-makers and building a thriving ecosystem of partners and managed service providers (MSPs). His knack for understanding diverse market demands and tailoring sales and business development approaches to meet them has consistently driven growth and customer value.

Reflecting on his new role, Orosco said, “I’m beyond excited to join Ternary at this pivotal stage. The company’s commitment to serving enterprises through FinOps innovation and our partner network is a tremendous opportunity. I look forward to aligning our go-to-market efforts with our customers’ objectives and our partners’ business models in order to accelerate Ternary’s remarkable growth journey.”

Orosco’s addition to the leadership team builds on Ternary’s recent business successes, which include a significant Series A funding round and the strategic hiring of Carl Landers as Vice President of Marketing. Orosco’s role will be crucial in deepening relationships with customers, communicating how Ternary’s unique offering will further their success.

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