Surge in Global Demand for Cloud Data Engineering Spurs Trifacta to Appoint New Executives

Balihoo Welcomes Brian Heppner as Vice President of Sales

The expanded executive team brings deep expertise in data and will help advance Trifacta’s growth in ELT, ETL, and cloud data warehousing

Trifacta, the Data Engineering Cloud company, announced the addition of several leadership team members who will drive the next generation of data wrangling and cloud data engineering. The company has grown rapidly in the last year, particularly with the introduction of the Data Engineering Cloud, and has expanded its leadership team to accommodate and accelerate this growth.

This year, Trifacta appointed Mark Sarbiewski as the company’s first Chief Marketing Officer, continued its global expansion with the addition of Andy Bromley as VP of Sales for Europe, Middle East, and Africa (EMEA), and aligned with its current momentum base by adding Matt Cassie as VP of Sales for North America. Both Bromley and Cassie bring highly relevant SaaS and domain experience from their recent work at Informatica and Data Scout.

“We are thrilled to welcome Mark, Andy, and Matt to Trifacta. Their leadership in enterprise, market-leading software companies will help propel Trifacta to the next level in cloud data engineering.”

“With the explosive growth of cloud data warehousing, the surge in demand for cloud data engineering has accelerated tremendous expansion for Trifacta. The addition of our new executives will further help Trifacta and our more than 10,000 customers to embrace modern data wrangling,” said Adam Wilson, Chief Executive Officer at Trifacta. “We are thrilled to welcome Mark, Andy, and Matt to Trifacta. Their leadership in enterprise, market-leading software companies will help propel Trifacta to the next level in cloud data engineering.”

“Trifacta is uniquely positioned in that it’s ahead of its time for innovation and the future of data engineering, while also having an established tradition of success,” said Bromley. “Cloud data engineering has incredible momentum as companies continue to transform how they work with data.”

The new Trifacta leadership team members include:

  • Mark Sarbiewski, Chief Marketing Officer
    Mark Sarbiewski brings more than 25 years of experience as a CMO in high-tech organizations. Prior to joining Trifacta, he served as CMO at Kentik, Castlight Health, and Anaplan, helping to scale those market-leading SaaS businesses. At Anaplan, Sarbiewski drove marketing to support more than five times the revenue growth. He also held executive product and product marketing roles at Mercury Interactive and Hewlett Packard. Sarbiewski earned an MBA from the Darden School of Business at the University of Virginia and a BS in Computer Science from the University of California, Davis.
  • Andy Bromley, VP of Sales, EMEA
    Andy Bromley brings more than 20 years of experience in leading growth-stage companies in the EMEA region. Formerly head of Europe for Informatica Cloud, the leader in market share for iPaaS integration solution, Bromley doubled revenues in the region for three straight years. He was also a co-founder of Data Scout, a pioneering SaaS Master Data Management company based in London, which Informatica later acquired. He is a graduate of London University with an honors degree in law.
  • Matt Cassie, VP of Sales, North America
    Matt Cassie’s data management career spans nearly two decades, with the last 11 years at Informatica. As Vice President of North American Cloud Sales there, Cassie led the company through five straight years of record SaaS growth. During that time, he oversaw Informatica’s iPaaS & Cloud Data Warehouse Modernization business, which delivered multiple year-over-year records for the company, including net new bookings & customer retention rates. Cassie holds an MBA from the University of Florida and a BS in Business Administration from the University of Montana.

Trifacta’s robust growth spans the entire organization with new positions in all geographies and departments. Further, Trifacta recently announced a number of key innovations and initiatives, including the industry’s first Data Engineering Cloud, usage-based pricing for self-service data engineering, universal data connectivity, and advanced partnerships with Google Cloud Dataprep and Databricks, among other initiatives.