Epstein to Lead Enterprise Expansion and Global Rollout of AI-Native Platform Built to Drive Partner Engagement, Personalization, and ROI at Scale
Structured, the leading AI-native partner marketing automation platform for global enterprises, announced that enterprise software veteran Stacey Epstein has been appointed Chief Executive Officer, succeeding Founder and former CEO Daniel Nissan, who will remain an active advisor during the transition. Under Nissan’s leadership, Structured evolved into a category leader in partner marketing automation, serving some of the world’s most sophisticated enterprise ecosystems and building a strong foundation of customer trust and product innovation.
Epstein’s appointment marks a new chapter for Structured as the company expands its enterprise footprint and brings its next-generation AI-native platform to market in Q1. Built from the ground up for personalization, scale, and measurable ROI, the platform helps global vendors and their partners collaborate, market, and grow together more effectively through the following industry-leading capabilities:
- Agentic and Generative AI: Drive smarter campaign creation, execution, and optimization across partner tiers
- Hyper-Personalized Engagement: Activate dynamic, localized content across industries, regions, and roles
- Orchestration at Scale: Build and automate full-funnel campaigns across email, social, webinars, and ads
- Insight-Driven Growth: Turn real-time partner data into action that moves the needle
“Structured already powers some of the world’s most sophisticated ecosystems, including IBM, Google, Zoom, Dell, and ServiceNow,” said Epstein. “My goal is to scale that vision with operational focus, customer obsession, and relentless execution. The new native-AI platform we’re rolling out in Q1 is purpose-built for the future of the ecosystem. It will drive stronger ROI for our customers and unlock new value for every partner across the chain.”
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Epstein brings decades of enterprise software leadership across executive marketing and operating roles. She began her career in channel marketing at Oracle, where she developed deep expertise in complex partner ecosystems. She later served in senior marketing leadership roles, including Chief Marketing Officer at SuccessFactors, where she helped scale the business from $10 million in ARR to a $3.4 billion acquisition by SAP. Epstein subsequently joined the founding team as CMO at ServiceMax, which was acquired by GE for $1 billion. She went on to serve as CEO of Zinc, which was acquired by ServiceMax. She later served as CMO at Freshworks, guiding the company through its $1 billion IPO, and most recently as CMO at Veeva.
“I started my career in channel marketing, and Structured represents a rare opportunity to apply decades of go-to-market leadership at enterprise scale,” said Epstein. “With a strong foundation and global customers, we are focused on building lasting value with our partners and shaping what comes next for the market.”
As the company enters its next phase, Structured has secured additional growth capital from Invictus Growth and is expanding its go-to-market capabilities. The company remains committed to innovation, continuity, and delivering exceptional value to customers.
“Structured’s customer value proposition is clear: eliminate complexity, drive performance, and empower partner marketers to win in an AI-first world,” said John DeLoche, Co-Founder and Managing Partner at Invictus Growth Partners, the majority owner of Structured. “We are grateful to Daniel Nissan for building an exceptional foundation and are excited to partner with Stacey and the team as they build on that momentum and take Structured, and the category, to the next level.”
