Sanguine Technology Solutions has appointed Nicole Adams as Vice President of Client Success, embedding client outcomes as a core growth strategy. Adams brings deep SaaS experience and will lead onboarding, enablement, and engagement for it’s flagship product Introzy, aligning product, engineering, and operations to deliver long-term, measurable partner-led growth from day one.
Sanguine Technology Solutions (STS) announced the appointment of Nicole Adams as Vice President of Client Success, further reinforcing the company’s dedication to prioritizing measurable outcomes for clients scaling through partnerships.
At a stage when many early-growth technology companies focus almost exclusively on product velocity and new logo acquisition, STS is making a deliberate investment in Client Success as a core pillar of its growth strategy. Adams’ appointment signals a clear intent to build long-term client value, not short-term adoption metrics.
Adams brings deep experience building client-first success functions in high-growth SaaS businesses, with a reputation for designing systems, teams, and operating models that keep clients anchored to outcomes, not activity. She previously worked closely with Sanguine’s CTO Zac Sheffer at Vendr, where the two partnered across product, engineering, and client operations to support scale without sacrificing experience.
Read More:Â SalesTechStar Interview with Sahil Rekhi, Chief Revenue Officer at Graia
In her role as VP of Client Success, Adams will lead onboarding, enablement, and client engagement for STS’s flagship product Introzy, ensuring companies don’t just launch partner programs, but operate them with clarity, confidence, and sustained performance.
“Client success isn’t something you bolt on later,” said Adams. “If you care about outcomes, it has to be designed into the business from the start. STS is building products that give clients structure and visibility into one of the most powerful growth levers they have. My role is to make sure that value is realized quickly and compounded over time.”
Read More: SalesTech for Sales Email Engagement – What Works and What Doesn’t
“Nicole brings a rare combination of deep client success experience and an innovative, AI-forward mindset that is shaping how modern teams support and scale customers,” said Chelsey Lambert, President and COO of Sanguine Technology Solutions. “Equally important, she is relentlessly passionate about client experience and product adoption. You don’t often get the opportunity to work with a leader who is this invested in both. That obsession with outcomes is exactly why Nicole belongs on our leadership team.”
Adams will work closely with Lambert and CTO Zac Sheffer to ensure tight alignment between product strategy, platform development, and the Introzy client experience as the company defines and scales the PartnerOps category.
