Rithum announces new executive appointments, positioning for accelerated growth, enhanced customer success and improved go-to-market execution
Rithum, a leading global commerce solutions provider, announced two key leadership updates designed to drive strategic growth and operational excellence in 2025 and beyond. Sean Meeks joins the company as President of Brands, effective March 3, 2025, while Bill Smith has been promoted to Chief Sales Officer, effective February 12, 2025. These appointments underscore Rithum’s commitment to delivering exceptional value to customers. Both Meeks and Smith will sharpen Rithum’s go-to-market execution and innovation, as well as elevate the company’s customer experiences and ability to deliver impactful, results-driven solutions.
Sean Meeks Joins Rithum as President of Brands
Rithum welcomes Sean Meeks as the new President of Brands, who brings a proven track record of leading go-to-market teams, optimizing revenue strategy and driving transformation in enterprise SaaS organizations.
Most recently, Meeks served as a Partner at SBI, a growth advisory firm where he helped SaaS companies design and implement high-impact sales, enablement and customer success strategies. His experience also includes leadership roles at Workday and Hewlett-Packard (HP), where he led global sales and operations teams, managed enterprise client relationships and helped launch multiple new business units.
Meeks’ appointment marks an exciting step forward for Rithum’s Brands business. With a background that spans global enterprises and advisory roles, his unique blend of strategic insight and hands-on leadership will play a key role in shaping how Rithum serves its customers and evolves its go-to-market approach.
Bill Smith Elevated to Chief Sales Officer
Since joining Rithum in July 2024 as Vice President of Global Revenue Operations, Bill Smith has led several strategic initiatives, including the Ideal Customer Profile (ICP) project, the launch of a new sales methodology and the rebuild of the Sales Enablement team. Most recently, he served as interim CSO, where he successfully aligned sales functions and accelerated pipeline growth.
With more than 25 years of experience, Smith has held senior leadership roles at 1E, Granicus and Vista Equity Partners, consistently demonstrating a relentless focus on operational rigor and scaling revenue organizations. His deep understanding of cross-functional teams makes him exceptionally well-suited to lead Rithum’s sales organization into the next chapter. Smith’s leadership will be instrumental in driving stronger sales-marketing alignment, sharpening execution and accelerating growth.
“This is an important growth period for Rithum, and Sean and Bill’s strengths and expertise will be instrumental in aiding that progress,” said Lou Keyes, CEO of Rithum. “Sean’s visionary leadership and ability to drive innovation across revenue teams paired with Bill’s proven success in building high-performing sales organizations are exactly what we need to deliver meaningful results.”
