Cotten, an experienced CEO with a track record of driving growth at scale, to succeed Andres Reiner
PROS Holdings, Inc. a leading provider of AI-powered SaaS pricing and selling solutions, announced that its Board of Directors has named Jeff Cotten as President and CEO effective June 2, 2025. Following a search assisted by a nationally recognized executive search firm, Cotten succeeds Andres Reiner, who previously announced his intention to retire. Reiner will serve in a senior advisory role for one year following Cotten’s appointment to ensure a successful transition.
“Jeff has a strong track record of consistently delivering results and driving enterprise-wide operational excellence across high tech companies.”
Cotten is a dynamic, customer-focused executive with over two decades of experience in enterprise technology companies. He has a proven track record of driving growth and leading complex transformations across both Fortune 2000 organizations and VC-backed companies. Cotten currently serves as Chairman and previously served as CEO of Alvaria. Prior to that he served as CEO of Tenfold and held multiple senior leadership roles at Rackspace, including President and CRO, where he led global operations for an over $2 billion business. Cotten is known for building strong, values-driven cultures that deliver customer and business impact.
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“The board is thrilled to welcome Jeff as our next CEO,” said PROS Non-Executive Chairman of the Board Bill Russell. “Jeff has a strong track record of consistently delivering results and driving enterprise-wide operational excellence across high tech companies. We are confident that Jeff is the right leader to build upon the strong foundation laid by Andres.”
“On behalf of the board and our entire PROS team, I want to thank Andres for his exceptional leadership and commitment to making PROS a leader in responsible AI,” Russell continued. “Indeed, his vision transformed PROS into the market-leading, AI-powered SaaS company it is today—expanding into new industry verticals, completing a successful SaaS transition, driving significant revenue growth, and fostering a culture of innovation. We appreciate his willingness to serve as an advisor to ensure a seamless transition.”
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“I’ve had the opportunity to get to know Jeff, and I am confident in the future of PROS under his leadership,” said Reiner. “His people-first mindset, passion for innovation and focus on customer value align perfectly with our strategy and culture. We have the best people and technology, our value proposition has never been more relevant, and the team is well-positioned to capitalize on our market opportunity. I look forward to supporting Jeff on a successful transition.”
“I’m thrilled to join PROS at such a pivotal time,” said Cotten. “As companies accelerate their adoption of AI, PROS is uniquely positioned with its decades of domain expertise and a bold focus on agentic and prescriptive AI. This is a company with a clear market leadership position, a culture rooted in innovation and a deep commitment to delivering customer value, with a strong, passionate team. I look forward to building on this foundation to help scale the business, unlock new opportunities, and drive continued growth for our customers, employees, and shareholders.”
