Hanshow, a global leader in digital retail solutions, announced the appointment of Philippe Brochard as Chairman of its Advisory Committee.
Philippe Brochard, former Chief Executive Officer of Auchan Retail France, brings extensive strategic expertise in retail and organizational transformation, gained through senior leadership roles in major international industrial and retail groups. His appointment reinforces Hanshow’s governance and underscores the company’s commitment to advancing innovation, operational excellence, and sustainable development in the retail sector.
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Renowned for his forward-looking vision of the evolving retail landscape, Mr. Brochard will work closely with Hanshow to support the Group’s growth and guide its strategic thinking on the future of stores, data, and technologies enhancing the customer experience. He will provide strategic counsel on the Group’s global development and innovation initiatives.
Mr. Brochard (45) holds a BSc in Engineering and an ESSEC degree and has more than 20 years of international leadership experience. His career includes senior management positions at Renault (2001–2008), Alstom Transport (2008–2015), and the Auchan Group (2016–2024). He was appointed CEO of Auchan Retail France in December 2021 and stepped down from the role in March 2024. Drawing on his extensive experience and a strong commitment to responsible business practices, he founded Régénération SAS, a consulting firm dedicated to supporting companies in strategic and sustainable transformation initiatives.
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Commenting on his appointment, Mr. Brochard said, “Serving as Chairman of the Advisory Committee aligns perfectly with my ambition to support technology companies that are fundamentally rethinking retail models. Hanshow plays a pivotal role in transforming physical stores by combining technological innovation, economic performance, and sustainability.”
For Hanshow, this appointment represents a structuring milestone in strengthening its governance and advancing its strategic vision, at a pivotal moment in retail’s evolution toward more digital, responsible, and performance-driven models.
