Former Salesforce Executive to Drive Global Growth and Brand Leadership as M-Files Deepens Microsoft Partnership
M-Files, the leader in AI-native document management, announced the appointment of industry veteran Debbie Umbach as Chief Marketing Officer. Umbach joins M-Files at a pivotal moment as the company accelerates global expansion, builds on its recognition as a Customers’ Choice in the 2025 Gartner® Peer Insights™ Voice of the Customer report for Document Management, and deepens its strategic partnership with Microsoft to deliver a first-of-its-kind unified offering in document management.
Umbach brings a proven track record of driving double- and triple-digit revenue growth for leading technology companies through comprehensive marketing strategies. She most recently served as CMO of Own, which was acquired by Salesforce for its data loss and risk management solutions suite, and previously held senior global marketing leadership roles at Dynatrace (NYSE: DT) and Bitsight.
M-Files is revolutionizing document management as the first vendor to offer native Microsoft 365 capabilities. This breakthrough solution cements M-Files as the clear choice for Microsoft 365 organizations seeking to maximize their Microsoft investments, ensuring smarter collaboration, automated governance, and measurable productivity gains. Umbach’s appointment underscores M-Files’ commitment to scaling this new joint offering and the Microsoft partnership worldwide and driving broader market adoption.
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This appointment follows the addition earlier this year of Tony Grout as Chief Product Officer, Heather Guntrum as Chief Customer Officer, and Matt Marriott as Chief Revenue Officer, further strengthening a leadership team committed to innovation, customer success, and growth. Together, they will advance M-Files’ mission to transform how enterprise content is managed, accessed, and governed.
“We’re thrilled to welcome Debbie to the team. Her deep expertise across the entire marketing lifecycle, from building growth engines to elevating global brand presence, comes at a pivotal moment for M-Files,” said Jay Bhatt, CEO of M-Files. “As we advance AI-powered product innovation and extend our leadership as the first document management system to offer the native capabilities of Microsoft 365, Debbie will play a critical role in shaping how we deliver even greater efficiency and business value for our customers, partners, and the broader market.”
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“M-Files has long been at the forefront of pairing trailblazing AI with intuitive, metadata-driven document management. Now, with this strategic partnership that is unique in the document management industry, the company is redefining how enterprises collaborate, govern, and extract value from their content,” said Debbie Umbach, Chief Marketing Officer of M-Files. “I’m excited to lead our global marketing strategy to showcase this transformation, fuel growth, and amplify the M-Files brand worldwide. Our mission is clear: help organizations achieve greater productivity, reduce risk, and make smarter decisions every day.”
