Lemma, a leading full-funnel omnichannel platform, today announced the appointment of Bill Nolte as Vice President, Sales and Partnerships. Nolte, an accomplished growth-driven industry leader, will lead US expansion based in New York. This move signals a major step in Lemma’s aggressive North American expansion and its mission to redefine how advertisers bridge the gap between physical world impressions and digital world results.
Bill brings a distinguished track record of scaling global advertising technology businesses and driving innovation, which ideally positions him to accelerate Lemma’s next phase of growth. He has previously held leadership roles with Sonobi, Google, and PubMatic, playing a pivotal role expanding into new markets and product offerings.
In his new role at Lemma, Nolte will lead the charge in expanding the company’s supply-side footprint in the US. His primary focus will be to cultivate and drive strategic supply partnerships, ensuring that Lemma’s clients have access to premium, high-impact inventory across diverse digital touchpoints. Furthermore, he will play a pivotal role in strengthening the demand side of Lemma’s full-funnel attribution platform, helping brands bridge the gap between upper-funnel awareness and lower-funnel conversions.
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“Bill is a veteran who understands that the future of advertising lies in connecting fragmented touchpoints into a cohesive narrative,” said Gulab Patil, Founder and CEO at Lemma. “His expertise in audience development and networking will be instrumental as we continue to scale our US operations and prove the ROI of outdoor media through our attribution technology.”
Designed to unify physical and digital media, Lemma empowers advertisers to create seamless audience journeys across Digital OOH, Connected TV (CTV), mobile, web, and more. Building on its foundation of programmatic digital out-of-home solutions, Lemma now drives and delivers measurable outcomes for brands by integrating the power of outdoor with a holistic digital performance strategy.
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“I am thrilled to join Lemma at such a transformative time for the company and the industry at large,” said Nolte. “Lemma’s innovative approach to omnichannel advertising and its robust attribution platform offer a unique value proposition. I look forward to leveraging my experience to expand our supply network and help our clients achieve true full-funnel success in an increasingly fragmented media landscape.”
The addition of Nolte follows a series of strategic moves by Lemma to bolster its US presence, as the company continues to innovate in the realms of Digital Out-of-Home (DOOH), Connected TV (CTV), and other emerging programmatic channels.
