Agentic media platform tackles fragmentation and inefficiency in digital media buying
QuantumPath, the agentic media planning and buying platform built for traders, by traders, announced the appointment of Jeffrey Hirsch as Chief Executive Officer. Hirsch joins the company to accelerate growth and bring its unified, AI-native solution to mid-market agencies and brands across North America.
“QuantumPath empowers planners and traders to do more with less, unlocking the full potential of their DSPs through agentic AI. It’s the future operating system for media buyers.”
QuantumPath turns fragmented, error-prone media-buying workflow into a streamlined, intelligent system. By integrating directly with the world’s largest DSPs, the platform centralizes campaign management, automates complex setup tasks, and surfaces what matters most to drive performance. Early results show average campaign set up times dropping from four hours to just minutes, with error rates reduced by more than half.
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“Manual campaign management can’t keep pace with the speed and complexity of modern advertising,” said Hirsch. “QuantumPath empowers planners and traders to do more with less, unlocking the full potential of their DSPs through agentic AI. It’s the future operating system for media buyers.”
Hirsch is a proven adtech operator, having served as CEO of AudienceScience, Chief Commercial Officer of PubMatic, and co-founder of Fastclick. He joins QuantumPath after advising the company and recognizing the strength of its practitioner-driven approach.
QuantumPath was founded by Gautham Maediratta and Abhay Mahajan, veterans who built the platform out of their own day-to-day pain points managing campaigns. Kenneth Rona, an early AI pioneer in adtech, continues as strategic advisor, and Basem Nayfeh, former AudienceScience CTO and Cisco engineering leader, has also joined as an advisor.
