New role unifies global product strategy as company advances AI marketing capabilities
Incubeta, the leading AI outcomes agency, announced the appointment of Adam Woods as Global Chief Product Officer. The newly created role accelerates Incubeta’s global product leadership as the company continues to invest in AI-driven capabilities and scale its Seamless Technology portfolio across markets.
Woods will oversee Incubeta’s end-to-end product ecosystem, connecting Incubeta’s technologies into a cohesive, globally scalable product suite. His appointment reflects Incubeta’s shift toward delivering integrated intelligence across media, data, and creative rather than standalone tools.
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“Adam brings a rare combination of deep technical understanding and product vision,” said Jacques van Niekerk, Global CEO at Incubeta. “He understands what it takes to turn product strategy into value delivery at scale. Adam’s leadership adds depth and clarity to how we think about products that meet our client’s key marketing use cases.”
Woods joins Incubeta with decades of experience building and transforming complex marketing and data platforms. He previously served as CTO of Wunderman Thompson Data, where he led the development of a global data architecture that later became Choreograph. He later joined Choozle as CTO and went on to serve as CEO, guiding the company through a full replatforming into a cloud-native SaaS offering designed to simplify media activation for mid-market brands and agencies.
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In his new role, Woods will align product strategy across Incubeta’s global teams, ensuring flexibility for local market needs while reducing fragmentation across data sources and platforms for their fast growing clientbase. A key priority is enabling more seamless interaction between business logic, performance data and marketing outcomes.
“As marketing technology has evolved, marketers are being asked to make faster decisions across an expanding set of platforms,” said Woods. “I’m focused on building on Incubeta’s strong foundational platform by connecting teams, data and execution into a more cohesive way of working. That connection gives marketers a clearer truth about what’s driving performance and the confidence to act on it.”
