Former executive at Domo, Simplus and Adobe joins fast-growing revenue operations SaaS platform.
Fullcast, the leading platform for go-to-market (GTM) operations, announced the appointment of Pete Shelton as Chief Revenue Officer (CRO).
In this role, Shelton will oversee all sales initiatives, focusing on scaling the company’s sales functions to meet increasing demand for its innovative platform. With a proven track record of scaling high-growth technology companies, Shelton brings over a decade of leadership experience to Fullcast.
“Pete’s extensive experience in driving revenue growth and scaling sales organizations aligns perfectly with Fullcast’s goals as we continue to transform how businesses approach GTM operations,” said Fullcast CEO and co-founder Ryan Westwood.
Most recently, Shelton served as Senior Vice President of Sales, Americas at Domo, where he played a pivotal role in driving the company’s revenue strategy and leading high-performing sales teams to success. Prior to his success at Domo, Shelton held senior sales leadership roles at organizations like Simplus and Adobe, where he demonstrated his ability to build scalable sales processes and deliver results in competitive markets.
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As Executive Vice President of Sales for North America at Simplus, Shelton led the company through a dramatic growth stage as it was sold to Infosys in 2020 for $250 million. Following the acquisition, Shelton remained at the helm of Simplus’ North America division, continuing to drive sales and expand the company’s presence in the region.
His experience and deep understanding of the GTM ecosystem makes him uniquely suited to amplify Fullcast’s mission of enabling companies to operationalize their GTM strategies seamlessly. This is also the third time Shelton has worked with Fullcast CEO and co-founder Ryan Westwood.
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“We are thrilled to welcome Pete Shelton to the Fullcast team,” Westwood said. “Pete’s extensive experience in driving revenue growth and scaling sales organizations aligns perfectly with Fullcast’s goals as we continue to transform how businesses approach GTM operations. His leadership will be key to accelerating our next phase of growth and deepening our commitment to customer success.”
Shelton joins Fullcast at an exciting time for the company, which has seen significant momentum in the GTM operations space since receiving $34 million in funding last year. As businesses increasingly recognize the need for agile and scalable GTM strategies, Fullcast’s platform has emerged as a critical solution for aligning sales, marketing and operations teams.
“I am deeply honored to join Fullcast as CRO and to work with such an innovative team,” Shelton said. “The GTM operations space is evolving rapidly, and Fullcast is at the forefront of helping companies streamline their strategies and drive efficiency. I look forward to contributing to the company’s vision and delivering exceptional value to our customers.”
