Fobi AI Inc., an industry leader in harnessing AI and data intelligence to enable digital transformation, is pleased to announce the appointment of Colby McKenzie as Chief Revenue Officer (CRO). The new addition will further accelerate the company’s growth and help realize the expected earnings potential.
McKenzie is a skilled senior executive with a proven track record of accelerating business growth and development. Most recently, he was the co-founder of venture-backed startup Enlighten, a leading canntech company for both retail and adtech solutions that served over 1,500 clients. In 2022, Enlighten made a successful exit to Weedmaps where he played an instrumental role as Vice President and GM to launch and scale Weedmaps’ off-platform advertising solutions.
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He also brings expertise in corporate development and inorganic growth and will focus on advancing Fobi’s M&A, strategic licensing and joint venture initiatives this year. Prior to his career as an operator, McKenzie worked as an M&A attorney at Weil, Gotshal, and Manges LLP before launching his own venture-focused private equity fund, McKenzie Ventures. There, he worked closely with companies in a wide array of industries including digital media, adtech, mobile apps, IoT, health and wellness, cannabis, food/service, financial services, and commercial real estate to fund and scale their creative expansion strategies. With an extensive background in helping companies drive growth and increase revenue, McKenzie brings diverse experience and expertise that will help support Fobi in its next chapter of revenue generation.
Colby McKenzie, CRO of Fobi, states: “As someone who has made a career trying to stay ahead of the curve in emerging industries and emerging technologies, I was immediately drawn to the Fobi story. I think the technologies that Rob and his team have built are the perfect solutions for a society that is now mobile-first. I look forward to finding ways to help monetize these forward-thinking products.”
Rob Anson, CEO of Fobi, states: “Colby’s experience driving growth and revenue at emerging companies in tech and several other industries makes him the perfect fit for the CRO role. As we focus on scaling our platforms and applications, Colby is another strategic addition to our senior management team and will be a key piece to enhancing Fobi’s revenue growth.”
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