CData responds to increased demand for data connectivity solutions with major additions to GTM leadership team
CData Software, a leading provider of data connectivity solutions, announced the appointment of Adam DeMichele to the role of Chief Revenue Officer, along with two additions to its GTM leadership team. The new GTM hires include Marie Forshaw, SVP of Product Marketing, and Arielle Daigle, VP of Growth & Demand Generation.
“Our newest GTM executives come with proven track records of delivering customer growth and customer success initiatives at a massive scale. Together with our existing GTM leadership team, we believe they will help us achieve our vision to expand our reach and enable more organizations to uplevel their data strategies.”
DeMichele, Forshaw, and Daigle join CData during a time of rapid growth, including the company’s acquisition of Data Virtuality, a global provider of data virtualization and management solutions. CData is focused on advancing its go-to-market strategy to provide flexible, enterprise-grade data connectivity technologies for modern organizations facing increased demand for timely data access across an exploding number of sources.
“We have an ambitious mission at CData to help organizations worldwide effectively manage and integrate their growing data environments, no matter their use cases or requirements,” said Amit Sharma, CData co-founder and CEO. “Our newest GTM executives come with proven track records of delivering customer growth and customer success initiatives at a massive scale. Together with our existing GTM leadership team, we believe they will help us achieve our vision to expand our reach and enable more organizations to uplevel their data strategies.”
With over thirty years of industry experience, DeMichele joins CData from Bitsight, a prominent Cyber Risk Management company, where he played a crucial role in propelling product-led growth and scaling the North American market twofold under his leadership. Prior to Bitsight, DeMichele served as CRO at Tangoe and SVP of North American Sales at Sungard Availability Services. Reporting to Sharma, he will focus on accelerating revenue growth by driving the expansion of CData’s solutions in the enterprise market, fostering increased product adoption within its base of 8,000 customers, and further accelerating the growth of its ISV business.
“My decision to join CData was driven by their unparalleled commitment to unlocking the power of data,” said DeMichele. “CData’s exceptional portfolio of data connectivity solutions stands unrivaled, empowering businesses to seamlessly access their data regardless of its format or source. We hold a significant advantage in the market due to the quality and diversity of our offerings, presenting an opportunity for continued meaningful growth in the future. I’m excited to be part of a team leading the charge in revolutionizing data connectivity and driving meaningful business insights.”
Read More: SalesTechStar Interview with Eran Hollander, Chief Product Officer at HungerRush
Marie Forshaw, SVP of Product Marketing, brings 12 years of experience fueling go-to-market growth and delivering exceptional customer experiences. Most recently, she served as the first VP of Marketing at Apprentice.io, a life sciences manufacturing platform. Prior to Apprentice.io, Marie spent seven years in product marketing at Gainsight, the category creating customer success management platform, guiding the business from $5M to $100M ARR.
Arielle Daigle, VP of Growth & Demand Generation, has spent over ten years driving growth and demand for organizations in the B2B SaaS space. Before joining CData, she led demand generation efforts at SmartBear, a provider of software development tools, where she supported revenue growth beyond $200M ARR.
Forshaw and Daigle will join the CData marketing team, reporting to Will Davis, CData CMO, where they will be responsible for increasing brand awareness and driving marketing efforts to accelerate the company’s rapid expansion.
