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Cart.com Appoints Joe Barth as Chief Logistics Officer

Cart.com, a leading provider of unified commerce and logistics solutions that enable merchants to sell and fulfill anywhere, announced that it has appointed Joe Barth as Chief Logistics Officer, effective immediately. Barth, who previously served as Cart.com’s Senior Vice President of Fulfillment, will be responsible for driving continued operational excellence and growth across the company’s network of omnichannel fulfillment centers and will report directly to Cart.com Founder and CEO Omair Tariq.

“Helping deliver superior results for Cart.com’s customers over the past year has been highly rewarding,” said Barth. “As Chief Logistics Officer, I’m looking forward to further elevating the company’s focus on our people and customers to deliver a best-in-class fulfillment experience.”

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“Helping deliver superior results for Cart.com’s customers over the past year has been highly rewarding”

Barth, who joined Cart.com in January 2023, previously served as Senior Vice President of Fulfillment, where he oversaw the growth of the company’s fulfillment network from 10 facilities and 4 million square feet at the end of 2022 to 14 facilities and 8.5 million square feet nationwide today. Under his leadership, the company also successfully accelerated its expansion among mid-market and enterprise brands, including the onboarding of new marquee customers such as TOMS and Pacsun. Prior to joining Cart.com, Barth held a variety of senior roles at other leading 3PL companies.

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“Joe Barth’s expertise and leadership have been instrumental in our ability to deliver continuous improvement and growth across Cart.com’s logistics operation,” said Omair Tariq, Founder and CEO of Cart.com. “I want to congratulate Joe on his promotion to Chief Logistics Officer and I look forward to the continued transformation he will drive in service of our customers.”

Cart.com provides the physical and digital infrastructure that unifies operations across channels and empowers thousands of multichannel merchants to sell and fulfill anywhere their customers are. The company offers a complete suite of digitally driven logistics capabilities, enterprise-grade channel and order management software and expert services to simplify commerce for middle-market and enterprise companies. Cart.com supports over $8 billion in gross merchandise value and operates 14 omnichannel facilities nationwide totaling over 8.5 million square feet of space.

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