Osborne brings a data and analytics-driven approach to drive continued growth worldwide
Appriss Retail, a leading provider of data and analytics solutions designed to reduce retail losses, decrease returns, and provide a more seamless consumer experience, announced the appointment of Michael Osborne as Chief Executive Officer (CEO). Interim CEO and Board Member Krish Sastry will continue to serve on the Board of Directors and support Osborne in shaping the strategic direction and future of the business. Appriss Retail is a portfolio company of Clearlake Capital Group, L.P. (together with its affiliates, “Clearlake”) and Insight Partners.
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“I am thrilled to lead the amazing team that has delivered high-ROI solutions for nearly 20 years. I look forward to partnering with our customers to find new ways to help them understand their consumers better and sustain profitable ways of doing business.”
Today, omnichannel retailers are grappling with the unique and significant challenges of understanding consumer behavior across channels and finding ways to effectively engage their shoppers. At the same time, the cost and complexity of identifying and mitigating nearly $100 billion in losses from shrinkage, including return fraud, is top-of-mind for senior retail executives. Osborne is uniquely prepared to help omnichannel retailers around the world combat this issue.
“We are excited to partner with Michael and continue to support the talented Appriss Retail team,” said James Pade, Partner and Managing Director at Clearlake. “Michael is a proven leader, and the combination of his experience shaping cross-channel consumer experiences for major retailers and his passion for leveraging analytics will empower Appriss Retail to further help omnichannel retailers create seamless online and offline experiences for their shoppers.”
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“Omnichannel retailers are tasked with striking a constant balance between attracting and retaining profitable customers, while using data and analytics to identify and reduce fraud and abuse,” said Krish Sastry, Managing Director at Insight Partners. “Michael’s track record of applying sophisticated analytics to shape consumer experiences for omnichannel retailers of all sizes will be invaluable as Appriss Retail strengthens its commitment to loss prevention, while finding innovative ways to maximize profit for customers.”
Osborne has spent over two decades in the technology, data, and analytics industries, with proven success in developing and executing high-impact growth strategies. Most recently, Osborne served as President of Wunderkind, a leading performance marketing technology company. He joined Wunderkind after its acquisition of SmarterHQ, an analytics company that creates powerful cross-channel consumer experiences, where he served as CEO. Prior to leading SmarterHQ, Osborne served as Chief Revenue Officer at Bazaarvoice, where he played an integral role in the company’s rapid growth to a $150+ million recurring revenue business at IPO.
“Appriss Retail’s success to date has been outstanding,” said Osborne. “I am thrilled to lead the amazing team that has delivered high-ROI solutions for nearly 20 years. I look forward to partnering with our customers to find new ways to help them understand their consumers better and sustain profitable ways of doing business.”
