Advertising Veteran to Scale Solution Adoption as OOH Becomes Accepted as a Performance Channel
Accretive, an out-of-home (OOH) data and technology company, announced the appointment of Scott Hansen as Chief Revenue Officer.
Hansen has over two decades of experience leading sales strategies and driving growth for companies across the advertising industry. Since 2020, he has served as an advisor to Accretive, focused on business development and partnerships to increase industry awareness surrounding Accretive’s unique points of differentiation and measurability. As CRO, he’ll lead Accretive’s commercial strategy and oversee all revenue-generating initiatives.
Prior, Hansen was SVP Strategic Sales at Precise TV, where he led the company’s enterprise sales strategy and US expansion, as well as cultivated and fostered new partner acquisition. Before that, he was CEO of Triton Advertising, which was later acquired by Precise TV. He’s also held roles at Kinetic Social, as SVP of SAS Platform Revenue, and Videology Group as Director of Enterprise Solutions following its acquisition of LucidMedia, where he was VP of West Coast Sales.
“The ultimate point of advertising is to help brands connect with audiences in meaningful ways – and then prove that connection was valuable,” said Craig Benner, CEO and founder of Accretive. “That’s what Accretive excels at. Scott’s experience in building client-focused sales strategies will be invaluable as we enable more advertisers–across more verticals–to realize the full potential of OOH in their media mix, from planning to execution to outcomes.”
“OOH is on the cusp of a major transformation and Accretive is one of the only players positioned to shape what comes next,” said Hansen. “This team has built technology that finally allows brands to realize the power of OOH advertising through measurement, attribution, and affords the ability to optimize OOH with the same rigor as digital. I’m looking forward to driving the partnerships and growth that will take this underfunded medium to its next era.”
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Hansen’s hire comes on the heels of Accretive launching joint research with Keen Decision Systems finding that OOH advertising delivers channel-leading marginal ROI (mROI), the return on the next unspent incremental dollar, making it one of the most efficient yet underfunded channels for growth.
