Episode 189: The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad
Mark Melvin, EVP, Sales & Brand Partnerships, at Mirriad (a leading virtual product placement and in-content advertising solution) joined us in this episode of the SalesStar Podcast to talk about current digital ad trends:
Key topics covered:
- Today’s state of digital advertising and how brands/creators are looking to create new revenue streams with new ad models
- What it takes to create differentiated ad and online journeys
- How brands can enhance today’s online ad experience for end users
