Episode 187: Building End-to-end Digital Campaigns that Boost ROI: with Curtis Tingle, EVP and CMO at Vericast
Curtis Tingle, EVP and CMO at Vericast (a marketing solutions provider that fuels commerce and brand growth) joined us in this episode to talk about what it takes to build end to end digital campaigns that boost ROI;
Key topics covered:
- Challenges faced when building and scaling integrated campaigns
- Common strategies that help B2B marketing teams
- Impact of generative AI on digital commerce and marketing
