SalesTech Star

Episode 179: The Impact of Al in Sales and Marketing with Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce

Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce spoke about the increasing use and impact of AI in sales and marketing while taking us through Salesforce’s latest product innovations;

Key topics covered:

  • How Salesforce’s latest Sales GPT and Service GPT enables sales and marketing efforts
  • The growing use of AI in sales and marketing areas today
  • How can B2B teams use AI to drive success

 

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