Episode 177: Marketing Automation and Marketing Ops Tips with Raja Walia Founder and CEO of GNW Consulting
Raja Walia, Founder and CEO of GNW Consulting (a Marketing automation and CRM consulting firm) spoke about the importance of a better marketing ops and martech process, in this podcast episode:
Key topics covered:
- Challenges brands face when implementing new marketing processes and strategies
- How marketing ops teams should help
- What can marketing ops teams and leaders to do drive marketing journeys