Episode 176: B2B Marketing Tips with Inbar Yagur, Director of Content and Product Marketing at Lusha
Inbar Yagur, Director of Content and Product Marketing at Lusha a go-to-market intelligence platform, designed for sales, marketing and recruitment teams joined us in this episode of the SalesStar Podcast to chat about a few marketing tips that are crucial to current day challenges:
Key topics covered:
- What drives content marketing effectiveness
- Growing online engagement metrics in a crowded digital market
- AI and its impact on modern marketing