SalesTech Star

Episode 176: B2B Marketing Tips with Inbar Yagur, Director of Content and Product Marketing at Lusha

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By STS Staff Writer On Jan 2, 2024

Inbar Yagur, Director of Content and Product Marketing at Lusha a go-to-market intelligence platform, designed for sales, marketing and recruitment teams joined us in this episode of the SalesStar Podcast to chat about a few marketing tips that are crucial to current day challenges:

Key topics covered:

What drives content marketing effectiveness
Growing online engagement metrics in a crowded digital market
AI and its impact on modern marketing

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STS Staff Writer represents editorial activities that are undertaken by two or more writers from our team (in terms of articles that are co-written, listicles compiled, research collated and more).

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