Justin Schweisberger, Chief Revenue Officer at Pramata, (a solution that focuses on providing complete, cross-functional contract visibility) joined as our guest in this episode of the SalesStar Podcast, to talk about what it takes to drive B2B revenue generation tactics more successfully in 2023:
Key topics covered:
- Revenue generation and measurement fundamentals that B2B CROs today need to be more attentive to
- Tips for better alignment between revenue/revops, marketing and sales teams to drive a central business goal
- Revtech and Salestech best practices
