Scott Kolman, Chief Marketing Officer at Cresta (an AI-powered platform that helps contact center agents unlock their full potential) joined in as our guest in this episode of the SalesStar Podcast to talk about better sales-marketing unification best practices:
Key topics covered
- Tips to drive better collaboration between sales-marketing teams
- How to create better frameworks and fundamentals so processes, data and campaigns can be shared between both teams
- What type of salestech-martech help drive better unification practices
