SalesTech Star

Episode 172: Keeping Sales and Marketing on The Same Page: with Scott Kolman, Chief Marketing Officer at Cresta

salestechstar podcast 2023

By STS Staff Writer On Jan 2, 2024

Scott Kolman, Chief Marketing Officer at Cresta (an AI-powered platform that helps contact center agents unlock their full potential) joined in as our guest in this episode of the SalesStar Podcast to talk about better sales-marketing unification best practices:

Key topics covered

Tips to drive better collaboration between sales-marketing teams
How to create better frameworks and fundamentals so processes, data and campaigns can be shared between both teams
What type of salestech-martech help drive better unification practices

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STS Staff Writer represents editorial activities that are undertaken by two or more writers from our team (in terms of articles that are co-written, listicles compiled, research collated and more).

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