Select A menu for “Topbar Navigation”

Facebook X-twitter Linkedin

Episode 235: Driving Better B2B SaaS Marketing ROI: with Alicia Hale, (former) SVP of Growth Marketing at Demandbase

Paroma Sen

Paroma Sen

Alicia Hale, (former) SVP of Growth Marketing at Demandbase joins us in this episode of the SalesStar Podcast by SalesTechStar to chat about a few proven trends and best practices that can enable marketing results:

 

Key topics covered:

  • Growth marketing trends for 2026
  • Common myths around B2B growth marketing
  • Using AI to boost marketing output

*This podcast was recorded while Alicia Hale was SVP at Demandbase

Liked This Article? Explore More Here:

Keyavi Data Urges Businesses to Adopt Best Practices for Staying Ahead of Cyber ...

Key...

Yellowfin Named a Visionary For The Second Consecutive Year In The 2021 Gartner ...

Eva...

Pegasystems Honors Partners at PegaWorld 2018 for Driving Client Success, Accele...

Peg...
Share
Facebook X-twitter Linkedin

Latest News

Trending Articles

Paroma Sen

Paroma Sen

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist (now acquired by Ziff Davis B2B) and has worked as a lead content marketer and developer for various B2B publications and tech firms.

You Might Also Like

More From Author

About Us

SalesTech Star is a publication for sales professionals to stay conversant with the latest in sales technology. We cover the most important insights about sales technology in the form of news, guest posts and interviews with top Sales professionals.

Quick Links

Visit Out Other Sites

cio

Follow Us

Facebook X-twitter Linkedin

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!

Fill Your Details

Brought to you by

Copyright © 2026 SalesTechStar. All Rights Reserved. Website Design: SalesTechStar | Privacy Policy

To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.