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Episode 234 Of The SalesStar Podcast: Evolving Standards In B2B Sales and Marketing: Featuring People.ai

Paroma Sen

Paroma Sen

Kimberly Gordon, Senior Vice President of Marketing at People.ai spoke about the evolving roles and standards redefining B2B SaaS sales and marketing in this episode of the SalesStar Podcast:

Key topics covered:

  • How martech and salestech is impacting B2B SaaS sales and marketing team structures
  • Evolving standards and roles redefining B2B sales and marketing
  • Generative AI and the future of salestech, martech

 

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Paroma Sen

Paroma Sen

Paroma serves as the Director of Content at SalesTechStar. She was a Senior Features writer and Editor at MarTech Advisor and HR Technologist (now acquired by Ziff Davis B2B) and has worked as a lead content marketer and developer for various B2B publications and tech firms.

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