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Episode 223: Retail Trends That Are Redefining The Buyer- Seller Cycle: with Sara Richter, CMO at SAP Emarsys

STS Staff Writer

STS Staff Writer

Sara Richter, CMO at SAP Emarsys, takes us through some current day retail and shopping trends that are redefining the modern buyer-seller marketplace.

Key topics covered:

  • Retail shopping trends and the need for personalization
  • The future of Phygital shopping cycles
  • Growing impact of GenAI on retail and sales

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STS Staff Writer

STS Staff Writer

STS Staff Writer represents editorial activities that are undertaken by two or more writers from our team (in terms of articles that are co-written, listicles compiled, research collated and more).

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