Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove

Episode-218_Rony_Vexelman_Optimove_STS-PODCAST_08-11-2024-2
In this episode of the SalesStar Podcast by SalesTechStar we had Rony Vexelman, VP Marketing at Optimove chat about the evolving martech and marketing ecosystem:

Key topics covered:

  • The use of AI in martech and modern marketing
  • The changing marketing and sales cycle in B2B SaaS
  • Generative AI in salestech and martech