Episode 207: B2B Tech Marketing and B2B Tech Sales Alignment: with Eric Williamson, CMO at CallMiner
Chief Marketing Officer at leading conversation analytics platform CallMiner – Eric Williamson, joined in as our guest for this episode to chat about the do’s and don’ts of B2B marketing and sales:
Key topics covered:
- B2B marketing and sales alignment and challenges
- Use of AI in sales and marketing
- Optimizing marketing processes
