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Episode 198: MarTech and AI with Jeff Samuels, COO of Iterable

STS Staff Writer

STS Staff Writer

We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industry in 2024:

Key topics covered:

  • B2B marketing best practices
  • Martech trends that will dominate the segment
  • Impact of AI in marketing
  • Iterable’s latest product innovations

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STS Staff Writer

STS Staff Writer

STS Staff Writer represents editorial activities that are undertaken by two or more writers from our team (in terms of articles that are co-written, listicles compiled, research collated and more).

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