Episode 195: Data Best Practices for Modern Marketing and Sales with Ana Mourao, CRM Sr. Manager at Stanley Black and Decker Inc.
Ana Mourao, Global Customer Journey and CRM Senior Manager at Stanley Black and Decker Inc. joined us in this episode to talk about data best practices that should be on every modern marketer’s mind;
Key topics covered:
- Using zero-party data and first-party data more effectively
- Current data trends in B2B marketing and sales