Zephr surfaces consumption, transactional and subscriber data for segmentation and benchmarking
Zuora, Inc, a leading monetization suite for modern businesses, today at Subscribed Connect London announced a new Zephr capability, Subscriber IQ, which helps Product and Growth teams glean valuable subscriber insights through a connected view of subscribers combined with industry benchmarks, driving conversion and retention. With Zephr, companies across industries including Media, SaaS, Gaming, Fitness and Hospitality are able to identify opportunities to expand customer lifetime value.
Today’s competitive landscape requires modern businesses to establish and nurture customer relationships over time. But doing this requires a deep understanding of subscribers, and quality insights have traditionally been difficult and time-consuming to leverage. With a connected view of subscribers across their consumption, transactional and demographic data, Zephr’s Subscriber IQ module provides modern businesses with a much richer understanding of each subscriber. New dynamic subscriber segments and industry benchmarks apply the extensive findings of Zuora’s dedicated think tank, the Subscribed Institute, and over 15 years of aggregated and anonymized subscriber data, to fuel growth directly within the Zuora® platform.
“Zuora has over 15 years of experience and insights spanning 500 million end-subscribers, across multiple industries, and over 3 billion invoices and payment transactions. All of this data, every subscription, amendment and cancellation can be harnessed to provide our customers with world-leading benchmarking and analysis, such as our long-standing Subscription Economy Index™. Now, we are making these insights available in our products for the first time,” said Amy Konary, Founder and Senior Vice President of the Subscribed Institute at Zuora.
Read More: SalesTechStar Interview with Chris Parker, VP of Sales at Customer.io
Zephr’s Subscriber IQ module provides:
- A connected view of subscribers, including transaction history, product consumption, demographics and more for an unprecedented understanding of the subscriber to aid in acquisition, upsell and churn management
- Benchmarking of subscribers by segment or industry to reveal key metrics and growth opportunities
- Actionable subscriber segmentation for presenting tailored offers and experiences to every customer
Read More: Go-to Market and Marketing Best Practices with Bryan Law, CMO at Zoominfo
“With more competition than ever, digital services need to provide clear value. Zephr allows companies to understand and explore their subscriber base so they can keep up with their user’s evolving behavior,” said Chris Scott, Vice President and General Manager, Subscriber Experience at Zuora. “After working with thousands of companies across all types of recurring revenue business models, Zephr combines a deep understanding of subscribers with critical transactional data to examine best practices, present personalized offers and accelerate recurring growth.”
