Zuant, the award-winning mobile lead capture cloud solution announces the launch of Zuant Vault for guaranteed mobile customer data compliance. In a world focused on security and privacy issues, Zuant Vault provides precise control and management of contact data to meet the most stringent regulations such as GDPR.
Zuant will host a 30 minute webinar on February 6, at 12pm to demo Vault and answer audience questions.
Zuant CEO, Peter Gillett, warns, “While most industry coverage of data issues in a GDPR world focuses on in-house systems, managing contact data on mobile devices poses a huge risk because it is stored on individual devices. Zuant Vault deals with this risk head-on.”
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Simple 1x Opt-In
The cloud-based administrator management system guarantees 100% compliance by ensuring companies market only to those who have granted permission. Two years in development, Zuant Vault is designed for ease of use, and allows sales teams to obtain consent from the individual one time only via a smooth opt-in process. Their consent is stored in Zuant Vault and transfers to all devices automatically, so that the process never needs to be repeated for that individual.
ILLUSTRATION 1: Whenever a new contact is being captured, the system automatically displays a consent capture dialog.
Enhanced Data Integrity
Zuant Vault is a secure datastore that lives in the cloud. Each account has a database in the Vault, and each database contains the entire history of every change made to every contact record. Every detail of every data load is also recorded, so that the entire history of the interactions between the company and its prospects and customers is properly maintained.
Zuant Vault eliminates duplicate contacts being created, which greatly improves data integrity. Sometimes circumstances such as iPads used offline at a tradeshow can create duplicate contacts at the point of data-capture. Now, when information flows into Zuant Vault, each contact will be de-duped automatically. This process is essential to GDPR compliance rules, because it ensures that previously captured consent settings are correctly interpreted when further interaction with a contact takes place.
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ILLUSTRATION 2: Contacts detected as duplicates are merged upon being uploaded to Zuant Vault.
Flawless Security
Controlled access to contact information is also vitally important. GDPR stipulates that contacts have the right to be erased from a system. Zuant will ensure that the details of any contact will not be revealed unless Zuant is able to guarantee that the relevant consent is in place.
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This is of particular importance given that Zuant can operate offline and on occasion may not be able to refer to the cloud-based Vault for the latest situation regarding consent for the contact in question.
Zuant can perform various actions with regard to individuals, such as sending emails, pushing data to third party systems, and storing data. The value of having data stored in Zuant Vault is assurance that the individual has consented before an action takes place.
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