Zoho’s New Marketing Platform Ties Together Orchestration and Planning with Marketing Execution Across Channels

By STS News Desk On Apr 10, 2019

Zoho's New Marketing Platform Ties Together Orchestration and Planning with Marketing Execution Across Channels

The Platform Helps Drive Execution of Marketing Programmes Against Plans, with the Ability to Adapt Dynamically

Zoho announced its new marketing platform that executes marketing campaigns across multiple channels while coordinating their orchestration centrally, against outcomes, plans, and budgets. Designed to help businesses of all sizes coordinate marketing tightly with sales, the platform is integrated with Zoho CRM and a number of other third party applications.

The platform is driven by Zoho MarketingHub, a new application that addresses the crying need for marketing coordination across the proliferating marketing channels of the digital world. It also allows marketers to create personalised journeys for prospects based on their different intermediate responses to the campaigns that engage them. By designing and automating these personal journeys, personalised marketing can be executed on a very large scale. Journeys map the user experiences across multiple channels that include web, social, email, mobile, and event marketing.

Zoho MarketingHub integrates with a number of Zoho apps, including Zoho CRM, Zoho Campaigns, Zoho Sites, Zoho Survey, Zoho Backstage, and Zoho Social. Furthermore, it also integrates with other customer applications, notably Facebook, Twitter, and LinkedIn.

“A typical marketer juggles several applications across multiple channels on a day-to-day basis. With every new channel a marketer adds, the process becomes increasingly complex. We offer applications for every marketing channel,” said Raju Vegesna, Zoho’s Chief Evangelist. “MarketingHub, which is built on the same technology stack as our other marketing apps, pulls together and pre-integrates all these applications across channels, enabling marketers to focus on creating excellent campaigns instead of juggling marketing tools.”

“We had been trying to achieve our marketing goals—creating journeys and workflows—by using multiple applications,” said Sid Burton, CIO of GameVision. “We recently felt the need to add a unified marketing system to our business, and Zoho didn’t disappoint with MarketingHub! Zoho MarketingHub contains all essential features in the same place and many extra capabilities, which we are learning how to use to our advantage.”

Zoho’s Marketing Platform empowers businesses to:

Provide a multichannel marketing experience

The marketing platform can support over 20 different marketing channels, including website, social, events, text, email, ads, offline, and more. They can all be orchestrated to work seamlessly to create unified, cross-channel marketing journeys

Fully automate marketing functions based on customer behaviour

If a customer abandons their shopping cart, the marketing platform can generate a text reminder, which may lead that customer to a personalised email with their abandoned items. After the customer buys those items, the platform can be programmed to automatically send out a survey. These journeys can be personalised based on the user’s preference

Engage through a highly integrated marketing experience

Not only does MarketingHub integrate out-of-the-box with several Zoho applications, but it also integrates with several third-party applications including Shopify, Eventbrite, SurveyMonkey, and others. Through a pre-integration with Zoho CRM—or other third-party applications—marketers can access existing customer data or log the data of new, qualified leads

Access built-in support

The marketing platform comes with several built-in elements including prebuilt journeys, forms, and templates, among others. Marketers can use these elements to get a jumpstart on the implementation of their marketing campaigns

Leverage sophisticated analytics tools to measure campaign success

After executing a campaign, marketers can access reports on ROI and other performance indicators. The platform uses advanced analytics to provide complete visibility across channels, helping marketers successfully plan their next campaign.