ZINFI Releases New Complimentary PRM Software Best Practices Guide on the Core Capabilities of Partner Relationship Management

This guide aims to dispel the confusion around selecting PRM software and help individual organizations identify the applications and features most important to them

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its latest guidebook —PRM Software: Core Capabilities—is now available as a complimentary downloadable eBook. The eBook is aimed at organizations that are interested in automating partner relationship management workflows and are beginning the platform selection process.

PRM Software: Core Capabilities eBook touches on each of the key variables organizations selling through the channel need to identify and evaluate before making a sound buying decision. The eBook explains what a partner ecosystem is, discusses the differences between different partner types, and describes the entire partner journey, from recruitment and onboarding to enablement, programs, incentives and more. ZINFI’s goal in offering the free eBook is to help organizations identify the applications and platform features that best address their unique requirements.

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The eBook also includes an extensive checklist of core capabilities and modules. These include specific modules for affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM). Using the checklist, organizations can bring a more systematic approach to the PRM software purchase process and prioritize modules for expansion as their business evolves.

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“Selecting a PRM software vendor can be a complicated and confusing process,” said Sugata Sanyal, CEO and founder of ZINFI Technologies. “Every organization is different in terms of its size, the industries it operates in, the end users of its products and services, its business objectives, and the nature of its partner ecosystem. Consulting ZINFI’s PRM Software: Core Capabilities Guide will help organizations make good buying decisions that result in a more rapid return on their investment.”