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Zigbee Alliance Taps Marketing & Strategy Leaders to Guide Global IoT Initiatives

The Zigbee Alliance, an organization of hundreds of companies creating, maintaining, and delivering open, global standards for the Internet of Things (IoT), today announced the addition of two new team members to steer significant change, guide burgeoning growth, and set new directions for the Alliance as it moves into a pivotal year for its members and the broader IoT market. Michelle Mindala-Freeman joins effective immediately as Head of Marketing and Krista Ingram assumes the new Director of Marketing Programs role.

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As Head of Marketing, Michelle will help promote the Alliance mission, standards and solutions while driving the growth and success of the IoT for the benefit of members. She steps into this role from Microsoft, where she was a Digital Advisor for the North America CTO office, helping customers on their digital transformation journeys.

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Prior to that, she led strategy and solutions and was a Client Partner for Capgemini’s Telecom Media & Technology business, defining and delivering IT and industry technology solutions. Michelle brings experience building and promoting wireless and IoT products and services from earlier leadership roles in product management, marketing and strategy at Landis+Gyr and AT&T.

Staying connected to her wireless and IoT roots, she is currently also a Visiting Scholar at the Georgia Institute of Technology’s Center for Development and Application of Internet of Things Technologies (CDAIT). See more about Michelle Mindala-Freeman here.

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