Women in Revenue (WIR), a non-profit created to empower and elevate women in sales, marketing, and customer success careers, today announced Deanna Ransom as the organization’s first Executive Director. Deanna is an experienced business leader with a distinguished sales and marketing career. She is the former global head of marketing and DE&I Chairperson at Televerde and has held senior leadership roles at companies such as SAP, Clarivate Analytics, and Merck & Co. She rose from inside sales to sales executive to the C-suite in marketing, all while working to empower women through her leadership in women’s initiatives and nonprofit organizations.
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Deanna takes the helm in a period of huge growth and momentum for the organization, which provides a platform for women to connect, gain visibility, and learn. The Women in Revenue community grew by leaps and bounds in the past year, closing 2021 with more than 6,000 members. The organization’s recently introduced mentorship matching platform has received rapid adoption. The mission has also attracted the continued support of corporate sponsors including Adobe, Salesforce, Oracle, Qumu, 6sense, Alation, Allocadia, Chili Piper, Clari, Demand Frontier, Folloze, Go Nimbly, InsideView, Metadata, SalesLoft, Terminus, and Winning by Design.
“Early results from our annual survey say that more than 45 percent of women in revenue considered quitting their job, or actually did quit, in 2021,” said Deanna Ransom, executive director of Women in Revenue. “This is a time of change for women in business and they are seeking out education, support, and mentorship to be successful in the right career path.”
“When I joined Women in Revenue as a board member it was because the women, mission and organization were perfectly aligned with my passion and goals. We want to provide world-changing equity and inclusion while empowering women,” Deanna continued. “I’m committed to achieving our goal of 100 percent equity for women while being a propelling force of good for our community, sponsors, and the world. We are aligning purpose, passion, and timing to create life-changing outcomes for everyone connected!”
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Deanna has been an active member of the Women in Revenue community and was appointed to the board in 2021. She was integral in the formation of the community’s diversity, equity, and inclusion programming, including spearheading an upcoming program to help companies nurture employee resource groups (ERGs).
“Deanna is an absolute rockstar,” said Shari Johnston, founder and chair of the board of Women in Revenue. “She has a unique and spectacular skill-set. She’s ‘one of us’–a woman in revenue. She’s had to overcome hardships as a woman in a business leadership role. Plus she has the non-profit leadership experience we need. Her passion for the cause, her vision for how to activate change, and her diverse point of view all make her the perfect person to lead us to the next level of growth and accomplish our mission of empowering and elevating women to achieve workplace equity.”
