Paul Greenberg Recognizes Vlocity Leadership in 2020 CRM Watchlist, Validating Market Trend of Delivering Industry-Specific Customer Experiences
Vlocity, Inc., a leading provider of industry-specific cloud software, was named a “Winner” in the prestigious 2020 CRM Watchlist awards. The list, published this week on ZDNet by noted CRM author and analyst Paul Greenberg, is a highly coveted award for CRM providers.
This acknowledgement marks the fourth consecutive CRM Watchlist “winner” recognition for Vlocity — and fifth overall recognition on the list dating back to 2015. As Greenberg wrote in 2019: “One of the largest market opportunities is vertical industries. Two of the 2019 Watchlist winners — Veeva (focused on life sciences) and Vlocity (focused on five verticals) — are focused on nothing else. The era of industries is upon us.”
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“We are honored to be a four-time CRM Watchlist winner, and we thank our customers and partners for their trust as we help innovators and companies transform their industries,” said Rip Gerber, Chief Marketing and Innovation Officer, Vlocity. “The best customer experiences are industry-specific, and digital transformation enables companies to create omnichannel experiences that delight customers, drive business value and disrupt industries. We thank CRM Watchlist for recognizing the business results our customers realize with Vlocity cloud and mobile applications.”
To make the CRM Watchlist, Greenberg evaluates each organization’s industry and customer impact. “For that impact to be sustainable, the company must be a complete company that has been doing this long enough to have established a rhythm,” said Greenberg. “The company has to be well-rounded: it has financial stability, solid management, excellent products and services, superb culture, and a strong partner ecosystem to help sustain its efforts. It has to have a clear vision and mission and also clear-cut strategies for outreach to get external forces — customers, analysts, journalists, prospects, influencers, etc. — engaged.”
The benchmarks for this award include a thorough review of company vision, strategy, management, financials, customers, products and services, culture, partner ecosystem, technology expertise and thought leadership. Winners are chosen because they have a “significant impact on the market and … the corporate infrastructure, strategy and resources to sustain that impact over the next three years.”
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