Virtual Event on ‘The State of Commerce Experience: B2C in Europe’ On June 17, 2020 Will Feature Nick Barber of Independent Research Firm and Jesus Alberto of Carrefour
Bloomreach, the leader in commerce experience™, together with Mindcurv, will host a virtual event on Wednesday, June 17 at 3 pm CEST on “The State of Commerce Experience: B2C in Europe”. The event will feature guest speaker Nick Barber, a Senior Analyst at Forrester Serving Application Development & Delivery Professionals, and Jesus Alberto, Director, eCommerce Technical Development, Spain at Carrefour, one of the largest hypermarket and supermarket chains in the world.
During the event, Forrester’s Nick Barber will summarize the findings of a definitive research study, conducted by Forrester Consulting and commissioned by Bloomreach on ‘The State of Commerce Experience’, with a lens on business-to-consumer (B2C) commerce in Europe. This is a must-attend event for any retailer, brand, or business selling direct to consumer via the web or mobile in the UK and Europe.
“This is really key research for any company seeking to prioritize what is important to their customers right now, to understand what their competitors will be doing, and to understand how the post-COVID crisis will play out for eCommerce businesses,” said Brian Walker, Chief Strategy Officer at Bloomreach.
About Nick Barber, Forrester
Nick serves application development and delivery (AD&D) professionals. He specializes in video technologies, digital asset management (DAM) for customer experience, and personalization. In the video space, he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content and how the understanding of that content can be augmented with artificial intelligence.