Verisk’s Jornaya Launches Consumer Behavior Insider
Monthly Report Identifies Shifts and Trends in Shopping Activity to Enable Right-Time Marketing
Jornaya, a Verisk business, has released a new report providing actionable data about shopping journeys to help marketers find and appropriately engage with consumers. The Consumer Behavior Insider report offers a one-of-a-kind view of major purchase shopping activity identifying shifts and trends in consumer behavior. Jornaya is a leader in behavioral data intelligence with a proprietary view of more than 400 million consumer journeys every month.
Jornaya’s Consumer Behavior Insider report provides actionable data about shopping journeys to help marketers find and appropriately engage with consumers
“Every day consumers are bombarded with thousands of marketing messages, so much so that it’s often overwhelming and much of it gets tuned out,” said Jornaya Chief Marketing Officer Rich Smith. “For marketers to stand out in all this noise, they need to better time and target their outreach. They need to know when, where, and how their consumers are shopping. This report gives marketers a better understanding of consumer trends so that they can make strategic decisions for their business.”
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Jornaya has an expansive view into major purchase shopping activity—enabling unique, aggregate level insights into industry-level trends. The Consumer Behavior Insider can help benchmark and drive stronger performance for organizations with views of the following consumer purchase journeys:
- Auto Insurance
- Home Insurance
- Health Insurance
- Life Insurance
- Mortgage Purchase
- Mortgage Refinance
- Reverse Mortgage
- Home Equity Line of Credit
- Real Estate
- Home Services
- Higher Education
- Jobs
Jornaya’s proprietary network of more than 1,000 publisher partners and 35,000 comparison shopping sites provide this picture of consumer behavior. This report illustrates the percentage change in unique consumers witnessed in-market for each industry category, over a monthly time period. A free, custom in-market activity report is also available at a company level through Jornaya’s Addressable In-Market (AIM) Report.
The information presented in the Consumer Behavior Insider is aggregated trend data at an industry level that’s anonymous with respect to any client or consumer. Jornaya collects this data through a one-way cryptographic hash function with additional security measures taken to honor and to help ensure consumers’ privacy.
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